Falcon Performance Footwear Taps CrystalVision for Redesign

Newington, New Hampshire. March 24, 2009. - Falcon Performance Footwear of Lewiston, ME has chosen CrystalVision, the award winning web and emarketing firm of Newington, NH to redesign and redevelop their web site, www.falconpf.com.

Established in 1963, Falcon has been making footwear in Lewiston, Maine, for 45 years. Some of the brands in Falcon's history include L.L. Bean, Dunham, Timberland, and Browning work boots. Their strong tradition of quality, craftsmanship, and innovation has enabled them to stay in Maine and not follow the footwear industry trend of sourcing production outside the US.

In 2007, Falcon formed a strategic alliance with Globe Firefighter Suits to manufacture a revolutionary new boot for firefighters. Falcon's latest product is a boot made especially for miners with that same extraordinary comfort and premium protection.

The initial focus of the new site will be on the mining boot, showcasing its unique comfort and superior protection. The site will feature product details – outlining comfort and safety features and materials used – as well as company information and history. Visitors to the site will have the ability purchase the boots online through a secure checkout and submit requests for custom orders.

In addition to design and development of the site, CrystalVision will also provide ongoing maintenance and support services. After the launch of the new site, CrystalVision will continue to work with Falcon, meeting on a regular basis to address any future changes or enhancements to the site and any other online marketing needs.

About CrystalVision:
CrystalVision is a national provider of innovative web and emarketing solutions. Founded in 1995, the firm's expertise lies in fully integrated, customized solutions which include web design, application development, e-commerce & security, content management systems & maintenance, search engine optimization & marketing and online video. CrystalVision's experienced and talented team continuously produces award-winning results for their clients that demonstrate a return on investment and support continual growth and business development.

For more information about CrystalVision, contact them at 603-433-9559 or visit their web site at www.crystalvision.org.

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